Search engine optimization (SEO) is the practice of improving the visibility of a website or web page in search engine results pages (SERPs) through the use of various techniques. There are many different factors that can affect a website’s SEO ranking, and it is important to understand these factors in order to improve your website’s visibility. Here are 100 SEO ranking factors that you should consider when optimizing your website:
- Keyword research and selection
- On-page optimization
- Content quality and relevance
- Content length
- Meta tags and descriptions
- Headings and subheadings
- Alt tags and image optimization
- Internal linking structure
- External linking and backlinks
- URL structure and permalinks
- Site speed and mobile optimization
- Social media signals
- Domain age and authority
- Local SEO and Google My Business
- Schema markup and structured data
- User experience and engagement
- Bounce rate and dwell time
- Click-through rate (CTR)
- Domain and page-level authority
- Content freshness and recency
- Number of indexed pages
- Number of backlinks
- Link quality and relevance
- Domain registration length
- Number of social shares
- Number of comments
- Number of internal links
- Number of external links
- Domain history and ownership
- Duplicate content
- Canonicalization
- Sitemap and XML sitemap
- Robots.txt file
- HTTPS and SSL
- Custom 404 page
- Redirects and 301 redirects
- HTML and CSS validation
- Google Analytics and tracking
- Google Search Console
- Bing Webmaster Tools
- Yandex Webmaster Tools
- Alexa rank
- Domain Popularity
- Inbound link anchor text
- Outbound link anchor text
- Link velocity
- Social media influence
- Blogging and guest blogging
- Video Optimisation
- Image optimisation
- Audio optimisation
- PDF optimisation
- Infographics optimisation
- Slideshows optimisation
- Webinars optimisation
- Newsletters optimisation
- Press releases optimisation
- Forums and discussion boards
- Social bookmarks
- Directories and listings
- Classifieds and listings
- Online reviews and ratings
- Business citations and NAP consistency
- Schema markup and structured data
- Knowledge Graph and rich snippets
- Google Authorship and authorship markup
- Google+ and Google+ Local
- Twitter and Twitter Cards
- Facebook and Facebook Open Graph
- LinkedIn and LinkedIn Company Pages
- Google Maps and Google Places
- YouTube and video SEO
- Pinterest and Pinterest Rich Pins
- Instagram and Instagram Business Pages
- Overall user experience on your page
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WebsiteFix Digital is a boutique SEO agency helping small businesses in Brisbane with quality SEO Service Since 2009.
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