Whether you happen to be a business or an individual brand, in this day and age having an online presence is important. This is because of the rapidly increasing number of people who have access to the internet and the opportunities this creates for brands globally. You may be reading this because you want to

As more companies use online chatbots to engage with customers, the computer scientists building these technologies continue finding ways to improve them. One example is the group of Facebook researchers who said in January 2018 that they were working on giving chatbots a consistent personality and teaching them how to ‘chit-chat.’ If you shop or

Author: Jaqquline Lawrie Instagram is a huge force in the social media world and one that can help build your business and reach people you might not have on other platforms. With over 800 million users on Instagram, it is the largest photo sharing social media application. By utilising Instagram, you will be able to

B2B marketing is best described as business-to-business communication through various methods, with the main method being content. There has been a massive shift in the marketing world over the past 5 years, and leading into 2018 it is only going to continue to evolve. Meaningful content that ticks all the boxes; value, creativity, and steps

If you’re in pursuit of some proven ways to get quality traffic to your online store to increase your sales, then this is the post for you. Online traffic is not some divine right for any site, each store or portal must work hard to attract visitors and to keep them coming back. Quality traffic

Social media is a vital part of online marketing. But creating social media content that reaches your audience  takes a little bit of work. Here are 6 tips for businesses trying to promote their brand on social media. 1. Do Your Research Research goes a long way in helping you deliver the most effective social