Do you want to build up your audience and presence online? Well, content marketing is the way to go. Content marketing is the creation of material for your online account which can include blog posts, videos, photographs, social media posts and story-telling. When done well, content marketing will attract more people interested in the same

Whether you happen to be a business or an individual brand, in this day and age having an online presence is important. This is because of the rapidly increasing number of people who have access to the internet and the opportunities this creates for brands globally. You may be reading this because you want to

As more companies use online chatbots to engage with customers, the computer scientists building these technologies continue finding ways to improve them. One example is the group of Facebook researchers who said in January 2018 that they were working on giving chatbots a consistent personality and teaching them how to ‘chit-chat.’ If you shop or