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YouTube is currently in the process of rolling out its new YouTube Shorts feature – a short-form video experience that allows creators to film short videos using their mobile phones.
Staying on top of the latest social media trends can be difficult for busy people, so we have compiled everything you need to know about YouTube Shorts into this handy guide. Read on to find out exactly what YouTube Shorts is, how and when you will be able to use its features, and how it can help you.
What is YouTube Shorts?
YouTube Shorts allows users to shoot and upload short vertical videos of up to 60 seconds in length. Previously, for creators to find success on the platform their videos had to be uploaded and landscape and at least a few minutes in length. This type of short video has been extremely popular on TikTok as well as Instagram stories.
Whilst short videos have always appeared on YouTube, the dedicated new feature will provide a new way of shooting and uploading specifically for short videos, and allow viewers to search for just short videos. It will be particularly handy for the many of us who prefer to film and view using our mobile phones.
YouTube Shorts features
Some features are still being beta-tested in India, however here are some of the features that we can expect to see when the finalised version makes its way to Australia.
- A multi-segment camera that will allow creators to combine multiple video clips
- A large library of music to film with
- Speed controls
- A timer feature to allow you to record hands-free
- A new watching experience with a dedicated ‘shorts’ section on the YouTube homepage, and the ability to easily swipe from one short video to the next.
- there is no need to do YouTube SEO
Changes may still be made over the coming months, based upon the success of various features during the beta-testing phase.
How and when is YouTube Shorts being rolled out?
YouTube Shorts is currently in the process of being fully rolled out. At present, only users in India can access the full functionality and features. However, most YouTube users in other countries should now be able to access some features.
For example, at the moment, the Shorts Camera upload option is only available in India. However, YouTube users across the globe can still share short, vertical videos and include #Shorts in the description or the title to have their content featured on the dedicated Shorts feed.
Speaking of the Shorts feed, most users of the YouTube app should now be able to view Shorts videos via the Shorts feed on the homepage.
It is unclear exactly when YouTube users in other countries will be able to make use of all of the features that YouTube Shorts has to offer, however, the rollout is well underway. Users are seeing high levels of success from their short videos, so we can most likely expect to see more features rolling out over the next few weeks and months.
How can artists and businesses make use of YouTube Shorts?
With busy modern lives, people have short attention spans these days. Research has shown that in particular younger viewers such a Gen-Z and millennials are more likely to seek out short-form content such as short, catchy videos. If you, as a business, are trying to promote yourself on Youtube, you can attract a larger number of younger viewers by using Shorts.
Not only can viewers find your short videos on your feed, but also on the Shorts feed on the Youtube homepage. The Shorts feed also allows viewers to discover new videos from new creators. What this means for you is that Youtube Shorts could allow you to reach new potential customers who may never have heard of your business otherwise.
With regards to what kind of video content you can create, the world is your oyster. You can make your short videos entertaining or informative, as long as it fits the requirements of a Youtube Shorts video and relates to your business.
As we await the full rollout in Australia, it may be worth seeing what kind of Shorts videos have been created in India so far, and how successful they have been. Youtube Shorts may be new, but some short videos have already seen millions of views, and thousands of engagements.
Youtube Shorts is a very exciting new addition to the platform, and it could be extremely beneficial for a wide range of businesses.
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