If you’re one of those who are still thinking whether you need SEO or not, this list of SEO benefits is definitely going to help you. In fact, you will be thankful you read this.
Search engine optimization is the process of optimizing your website to maximise organic traffic from search engines such as Google, YouTube, Bing, and Yahoo.
Through SEO, your business can go from being lost in the shuffle to being a top result. Every business needs to invest in search engine optimisation. In simple words, if you do not have an effective SEO strategy, you are making a huge mistake by not leveraging all of the below SEO benefits.
1. SEO pulls-in quality traffic
Traffic on search engines is the best traffic. Why? Because people are actually searching for the problem you solve (product or service you offer). Search traffic is already interested in your products and services.
Users are going to Google and typing search terms like “Electrician Brisbane” to find local electricians in their area, or terms like “Women shoes in Brisbane”, “home builders Brisbane”, “wedding photographer Brisbane”, for instance. If you appear on front page for your relevant term then your chances of getting these customers increases.
Your potential clients who need your services or products are looking for you on Google. By positioning yourself on search engines, you are positioning your business to win more conversions.
2. SEO helps your sales rockstar
Your website is your sales rockstar. Think about it. It’s open 7 days a week, all year long, and never calls in sick or reports late to work. It does whatever it’s told to do, and pulls in sales, leads and opt-ins like clockwork. Your website is your ‘perfect employee’, multitasking effectively, tackling thousands of prospects at once, and only limited by what you ask of it.
SEO backs your site, optimise it and brings more customers to your sales rockstar and increases its probability to make more sales.
3. SEO is 24/7 promotion
Paid marketing stops when money runs out. Your employees will not work outside office hr. However, SEO is 24/7. It does not sleep. Your rankings do not disappear overnight. You can increase your website traffic all day, every day. Once you rank high in search engines, your website is getting exposure and working for you while you are sleeping. And you SEO consultant will be there for you to help maintain it or make it better.
4. SEO builds trust and credibility for your brand
People trust Google. They’ve been using it almost every day for years. By ranking high on search engines, your business or brand name will build trust and credibility with your audience. Users tend to trust those sites that rank on page 1 because of their believe in Google.
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5. SEO does not involve any paid advertising
You do not have to advertise if you have strong SEO standings. You can increase your website traffic without having to pay per click. An effective SEO strategy can help you scale back your advertising dollars, and invest it in more efficient areas.
6. SEO receives 90% more clicks than PPC
SEO trumps paid advertising. This is because organic SEO listings receive 90% of clicks. Many users of search engines tend to skip paid advertisements. This is most likely due to their trust in Google’s algorithm. By investing in SEO, you will likely gain more traffic than the advertisers on the same keywords.
7. SEO drives offline sales
Do your customers do their research online before visiting your store? Of course they do! Because most people do their research online, SEO also drives offline sales. This is because they are using search engines to do their research, but may visit your store or make a phone call to actually buy your products or hire your services. Therefore, SEO is a major contributor to driving offline sales.
8. SEO is not a cost but an investment
An investment with a high return. Lifting your rank to the top 3 spots on the first page of Google, where most clicks go, can provide a massive return on your modest investment into SEO. It’s why SEO has been linked to investing in real estate – the returns can be truly great when you get it right.
Author: Vikas Rana, Snr SEO Consultant. WebsiteFix
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Vikas Rana
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