Do you want to build up your audience and presence online? Well, content marketing is the way to go. Content marketing is the creation of material for your online account which can include blog posts, videos, photographs, social media posts and story-telling. When done well, content marketing will attract more people interested in the same topics, retain your current audience and overall bring traffic to your site.
The Benefits of Content Marketing
It’s Cheap
First of all, content marketing is arguably one of the cheapest forms of marketing. It has no upfront costs and can be performed with any budget allocation. According to Demand Metric it also costs 62% less than traditional marketing. With no upfront costs, there’s no reason you shouldn’t give it a go and trust me, your audience will love it!
Higher Visibility in Search Engines
Another great bonus to content marketing is the higher visibility in the Google search engines that come along with it. The more relevant, content you create, the more your company will get noticed. Sounds too easy though, right? Well, Andrey Lipattsev, a Search Quality Senior Strategist at Google said content creating is one of the most important factors when it comes to Google rankings. Make sure your content is relevant to your target audience though and is good quality because people will start to ignore it and it will rank less highly on Google.
Closer Relationship with Your Audience
Customer relationships are the heart of content marketing, after all you’re creating content for them. With this being said, it’s important to create relevant, good quality material that is targeted directly to your target audience in order to build and retain a healthy relationship. By creating content you’re also able to interact with your audience on a personable level, thus further developing existing relationships and continuing to build trust and loyalty.
It Will Boost Your B2B Business
Content marketing isn’t just for small businesses or influencers, it’s also incredibly popular with B2B businesses. According to the Content Marketing Institute, 93% of B2B businesses use content marketing which is up by 2% from last year’s statistics. The main channel’s used by B2B businesses included social media outlets like LinkedIn, Facebook and Twitter. By creating infographics, videos and social media posts for your business you’ll be able to bring new clients to your organisation and interact with current clients on a whole new level.
David Johnson
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