Reaching out to new customers in a new and competitive world does not seem easy. Ever since the world has gone global and there are B2B and B2C businesses throbbing online interface, there is always stiff competition going in disguise. Finding the best time for business-related customers to catch up is not like riding on a horse, galloping and taking quick long jumps to surge profits. B2B and B2C businesses have to understand one thing – Attracting customers through means of marketing strategies, which involves making cold calls, or sending cold emails, or following a cold approach does not yield good prospects. The idea of getting a new customer line requires strategies that are innovative, digitally oriented and more significantly these strategies have to be deep-rooted.
While attracting customers through cold calling, or cold emailing has been quite in fashion, these do not always help B2B and B2C businesses to grow. There have always been wider limitations associated with cold calls or sending bulk emails. Let’s take a quick review of these limitations here:
High Irritation Levels– Cold Calling or cold emailing or any other cold method of marketing employed by B2B and B2C businesses would result in inaction or blocking by the customers. Cold calls are not even picked up, and this has turned out to be a less relevant or rather more obsolete method of gaining prospects. Similarly, cold emails enter spam messages. Most of these types of emails are deleted by prospects, and therefore every effort of B2B and B2C business ends in vain.
Not Sustainable Methods – Cold methods are not sustainable, ad, therefore, you need to continuously work hard and harder to get through the right type of prospect, which is essentially useful for B2B and B2C prospects. Sending bulk emails or making hundreds of calls to the prospects is a tiresome and energy-wasting activity with low or absolutely no results.
Increases the Spamming Rate – Spammers are making the headway and it means every cold calling activity or cold emailing activity plays the role in looting people. It is this behavior, which has ultimately resulted in the dumping of bulk emails and marketing phone calls. Cold calling and cold emailing procedures have hit hard to the sales teams of B2B and B2C businesses.
Backfires the Reputation of a Company – Whether it is cold calling or cold emailing, employing this strategy out rightly means that you are introducing your products or services to customers who are not known to the company. Cold calling or emailing is the negative way of persuading someone to become your prospect. Through this method, you are possibly distracting the prospects and this is likely to backfire a company’s reputation in a major way.
Why Ethical SEO Methodologies Supersede Over Cold Methods of Marketing
Irrespective of the nature of your business, ethical SEO strategies are useful in directing not only quality traffic, but also targeted traffic that has a much higher rate of conversion than any marketing method available today. But before you go for an effective SEO model, you must have a well-structured and responsive website in place. SEO is crucial for the outcome of your business in a major way. With the help of actionable SEO strategies, you quickly reach your end customers, and the results are overtly outstanding. Your business can reach millions of prospects, which is otherwise not possible if you go for cold calling, cold email marketing or any other cold marketing strategy for that matter.
In succinct, why SEO is the most important online activity for businesses to stay up in the market competition. Remember, there are many things in your business that you cannot directly control. You do not have control over the new competitor. You do not have control over how your prospective customers will react to seeing a new product lined up on your store.
However, with ethical SEO strategies put in place, you take direct control over your business rankings, and this directly means you have effective control of the visitors visiting your website, and how those visitors will get converted into buyers.
If you plan to make strategic capital invests in your website’s search engine optimization, you are indulging yourself in making direct investments in not only the visibility but also the profitability factor as well. Anything can happen tomorrow because all of us know we are living through the financially turbulent times. But, if the SEO activities you try to indulge in remain constant and aligned with your business motives, you can very easily beat the turbulence. You will find the business is growing up and prosperity is coming along the way.
More importantly, the implementation of ethical SEO strategies would never backfire your business. It is not going to put your business on the stake. You will continue to enjoy better prospects, time and again. Your business does not call away anymore, rather it is life and there, happening right in front of you. SEO is a profitable venture and has sustainability. It works against all the odds.
Think of keeping the cold calling and cold emailing strategies aside for the reasons you already know of. Instead, you should follow stringent and ethical SEO strategies besides working diligently towards establishing a good website architecture. In this way, your online business is going to engage prospects that will have higher customer interaction.