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When it comes to search engines and their algorithms, you can never be sure. It almost seems as if big search engines like Google are waiting for you to follow the current algorithm throughout your website before changing the rules. Thus, it is important to hire an SEO company to do your website’s legwork.
But since so many SEO agencies advertise themselves as ‘the best, it can be almost impossible to land one with your business’s interests in mind.
In this blog, we will discuss what you need to look for in an SEO agency to help you find just the right SEO company for the growth of your business.
What to look for in an SEO company?
The following are some of the things you need to look for in an SEO company before you decide to hire them:
When it comes to SEO, experience speaks louder than anything else. In this field, the greater the experience, the better the services are. Although many newer companies advertise themselves as ‘youngblood’, you should be on the lookout for companies who have at least a few years of experience in SEO.
Case studies and portfolio
The next thing you need to look for in an SEO company is its case studies and portfolio. These will help you gain insight into what the company offers and its working model.
Moreover, most agencies will advertise what they can do for you. You can put them on the spot by asking what they have done for their clients. Based on their past case studies, you can determine how efficient they are in the SEO services they offer
Most people look for quick results because, let us face it, no one wants to wait for them. But it takes at least a few months for the SEO results to come in. This is why quite a few businesses fall into the traps of blackhat SEO agencies. These kinds of agencies use unethical means to help you rank higher on search engines.
While they can boost your rank quickly, you would fall back in no time. And Google could also ban your website for using unethical means.
If an SEO company is keeping you in a haze about what they intend to do with your website, it is a major red flag. You should focus more on companies that are transparent in their undertakings and are honest and upfront about what you should expect. These SEO companies will work with you instead of on their own to help you reach your SEO goals.
Are you just looking for someone who can help with backlinks? You should target SEO companies who have a decent experience in that field. Moreover, if you are looking for someone to build your website from the ground up and be with you throughout your business journey, you should look for SEO agencies that offer all SEO services.
Value for money
In SEO, you get what you pay for. While going for cheaper options may sound enticing, you should stay away from making that mistake [more on that in the next section].
Mistakes to avoid when choosing an SEO company
Now that you know what to look for in an SEO company, you should also be aware of the mistakes you can potentially make while hiring an SEO company. The following are the top three mistakes you should avoid at all costs when choosing an SEO agency:
Taking the cheaper option
Many SEO agencies advertise as being the cheapest in the market. That is when you should be smart and understand that cheap services mean something is fishy and that they are not using the right tools.
Limiting options to local
The location of an SEO company does not matter at all. They could be wherever in the world and still be able to build solutions tailored to your needs. So instead of choosing the cheap local option, you should widen your search.
Selecting an unethical company
As discussed above, unethical SEO tactics could land you in trouble with the respective search engine.
Now, you know what to look for in an SEO company and how you can narrow your options down to only the real ‘best’ SEO players. Do not trust any SEO company that does the job at the cheapest. When it comes to the growth of your business, only the best can do it.