Author: Vikas Rana. Founder, VikasRana.com.au
SEO is still as important as ever and still helping many small to large business thrive online in their respective industries. Read this article to find out how many businesses have been able to grow their business to the next level with this unique marketing technique and why you should jump into it ASAP.
Many of my clients, from small businesses to eCommerce sites, have been able to grow their business with SEO in the last few years as a result of acquiring qualified traffic to their business website from Google. May be their success stories can inspire you.
Our SEO work has boosted their organic traffic by 200% in some cases.
A quick example of how it works- If you sell say .. high heel shoes, SEO can bring your eCommerce website to the top of the first page of Google. Now every time your customers search “High heel shoes”, they will click on your site. This brings quality traffic, and in return brings more sales. As more relevant keywords start ranking, sales keep going up.
Many of our clients who own eCommerce sites still making somewhere between $10K – $25 per month and more than 60% of their traffic is coming from Google. Similar story with local businesses.
That’s not all, as the number of their keywords rankings in Google grow, their revenue grows each quarter of the year. So, is $500-$700 of monthly SEO investment justified? You decide.
As a result of the complexity of SEO today, it is more important than ever to get professional SEO help. Trying to do it yourself is same as trying to construct your own house or fixing your own plumbing issues in the house. It will not just take a toll on your but you may also end up messing it all.
It is best to leave it to someone who has the right skills, expertise and experience in SEO.
If you’re still thinking about getting professional help, then don’t wait. An SEO expert can educate you how it all works, and how you can get a good return on your investment in Search marketing.
And not getting SEO for your business means leaving money on the table. This is because your competitors are making full use of this marketing technique to gain potential customers.
SEO is still as important and relevant as it was a decade ago, and will help your website to rank and be on high visibility statistics on search engines such as Google. Yahoo. Yandex etc.
The challenge of understanding continuously changing search engine algorithms is there, but this does not mean that SEO is outdated or will fail to exist. You can leave these worries to your SEO expert. Most good SEO experts keep themselves updated with the latest updates and overall rankings factors.
SEO activities in the year 2020 are strategic and deep rooted, and work alongside the other digital marketing efforts. All the reasons why your website needs SEO are still valid n 2020.
I recommend not to worry about the Google algorithm updates. They keep making it complex but it is for good. These algorithm updates ultimately create the importance of quality content on the web and make website owners focus more on providing best user experience on their site instead of simply focusing on selling their products or service.
There are many ways to grow your business online but SEO remains the most effective and fast way to grow your business in the long run.
The worthiness of SEO Efforts
Your competitors out there might be using one or the other type of SEO activity to increase their business prospects. You may be lagging here. Attracting traffic from the targeted markets using online efforts out rightly means you have to work on the strategic SEO activities. Or else, the visibility of your website would be lost to billions of websites. The situation of your business could be even much worse than what you can ever think.
Relevancy of the SEO in 2020
SEO matters a lot to businesses who wish to grow online. It has, in fact, become more responsive and widely important than what SEO used to be in the earlier years.
There is a point of opinion among the marketers who think that as long as the fresh and original content is written and posted, SEO will not make any difference. The content itself is important to take care of the marketing strategy. This is the limiting factor altogether. Content is important in increasing the trust of the visitors, and as a result, they start visiting the website, and can later become loyal customers.
The reality is that content will not be found on its own unless ethical SEO activities are not put into practice. Even the well wrote and logically flowing content will not hold any purpose if it does not comes in front of the targeted readers.
Establishing a connection with the end-users begins with ethical SEO strategies. There is no doubt that SEO requires time management and a lot of energy, doing it in an appropriate way matter.
SEO in 2020 – Long-tail Keywords
Successful SEO activities start with the research of keywords. Popular keyword research tools like Ubersuggest, and SEMrush, help in pinpointing the keywords and phrases, which are used by people when they are searching online. This helps in the development of web pages in attracting relevant traffic straight on to your website, and ultimately the traffic transforms into quite loyal customers.
Long-tail keywords matter the most, and above all these keywords have to be appropriate and correct to the context. The choice of keywords as well as its specificness matters in a variety of ways. Finding the most appropriate and connected long-tail keywords and phrases will require analysis and time too. However, if you have the appropriate long-tail keywords, the visitors are attracted to your website, finding out what they want.
Sustainable Visibility is the Result of Ethical SEO Practices
The visibility of your content and everything else matters, and SEO makes itself right here. No content becomes successful in the absence of ethical SEO practices. Creating superior quality content with no outcome means that you have wasted all your efforts. What is the use of penning the details, when it will be lost instantly in huge and burgeoning webspace? With SEO practices, your top-shelf content would be read and opinions are created around it. After reading the content, prospects become interested in your business.
Are you Not Decided on the SEO?
Your indecision on whether to apply SEO strategies for ranking the online business may take you into a hoodlum. The business will not be ranked on the top position in the search results. And this is when your very smart competitor will take the chance and jump many positions above. It is the time where you keep yourself thinking.
Optimizing your website is more important now as the competition on the internet is growing fast. The idea of SEO fits in here appropriately.
And finally, SEO is here to stay for more years than you could have ever perceived. Though, its form and mannerism will transform.
It is up to you you wish to keep thinking about it or take initiative to take your business to the next level.