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75 SEO ranking factors (2023)

WebFix Business Blog
75 SEO ranking factors (2023)
Search engine optimization (SEO) is the practice of improving the visibility of a website or web page in search engine results pages (SERPs) through the use of various techniques. There are many different factors that can affect a website’s SEO ranking, and it is important to understand these factors in order to improve your website’s visibility. Here are 100 SEO ranking factors that you should consider when optimizing your website:
  1. Keyword research and selection
  2. On-page optimization
  3. Content quality and relevance
  4. Content length
  5. Meta tags and descriptions
  6. Headings and subheadings
  7. Alt tags and image optimization
  8. Internal linking structure
  9. External linking and backlinks
  10. URL structure and permalinks
  11. Site speed and mobile optimization
  12. Social media signals
  13. Domain age and authority
  14. Local SEO and Google My Business
  15. Schema markup and structured data
  16. User experience and engagement
  17. Bounce rate and dwell time
  18. Click-through rate (CTR)
  19. Domain and page-level authority
  20. Content freshness and recency
  21. Number of indexed pages
  22. Number of backlinks
  23. Link quality and relevance
  24. Domain registration length
  25. Number of social shares
  26. Number of comments
  27. Number of internal links
  28. Number of external links
  29. Domain history and ownership
  30. Duplicate content
  31. Canonicalization
  32. Sitemap and XML sitemap
  33. Robots.txt file
  34. HTTPS and SSL
  35. Custom 404 page
  36. Redirects and 301 redirects
  37. HTML and CSS validation
  38. Google Analytics and tracking
  39. Google Search Console
  40. Bing Webmaster Tools
  41. Yandex Webmaster Tools
  42. Alexa rank
  43. Domain Popularity
  44. Inbound link anchor text
  45. Outbound link anchor text
  46. Link velocity
  47. Social media influence
  48. Blogging and guest blogging
  49. Video Optimisation
  50. Image optimisation
  51. Audio optimisation
  52. PDF optimisation
  53. Infographics optimisation
  54. Slideshows optimisation
  55. Webinars optimisation
  56. Newsletters optimisation
  57. Press releases optimisation
  58. Forums and discussion boards
  59. Social bookmarks
  60. Directories and listings
  61. Classifieds and listings
  62. Online reviews and ratings
  63. Business citations and NAP consistency
  64. Schema markup and structured data
  65. Knowledge Graph and rich snippets
  66. Google Authorship and authorship markup
  67. Google+ and Google+ Local
  68. Twitter and Twitter Cards
  69. Facebook and Facebook Open Graph
  70. LinkedIn and LinkedIn Company Pages
  71. Google Maps and Google Places
  72. YouTube and video SEO
  73. Pinterest and Pinterest Rich Pins
  74. Instagram and Instagram Business Pages
  75. Overall user experience on your page
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WebFix Business Blog

At WebFix Business Blog, we bring you the latest stories, news, and insights from small businesses across Australia. Whether you're a tradie, café owner or freelancer, we’re here to support your business journey — every step of the way.
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