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Google search engine is the most used search engine globally and over 90% of users look for information on the Google search engine. As a business, if your website doesn’t feature high in Google search results, you are missing much potential traffic and customers.
According to recent statistics, nearly 88% of users click on the top three search result links. To ensure your website gets indexed by Google and other search engines, you need to keep abreast with recent changes in their algorithms. In this blog post, we will cover everything you need to know about the latest updates in Google’s algorithm in August 2022.
Third-party cookies:
Third-party cookies are so popular in the marketing world. Companies track users’ activity when they accept third-party cookies. As there is an alarming concern for privacy, Google decided to end this feature this year. But now it has moved the deadline to 2024.
This is in the view of introducing the privacy sandbox initiative which aims at private advertising solutions. This feature focuses on the protection of user privacy and limits apps from intruding on personal details. It also blocks invasive tracking that happens without the knowledge of the user.
Discontinuing third-party cookies and rolling out the sandbox initiative will create a safe internet experience in the future. For companies, it is still early to predict the different methods to adapt to this change. In the coming months, we can get more information on the same.
Pros and cons in Product search results:
We all know that snippet results on Google are well-received by users. It gives the top answer to users’ search questions. To make the snippet results more efficient, Google has introduced the ‘Pros and cons’ inclusion in the snippet results. This highlights the top positives and negatives of a product. You can see an example below:
While writing blogs, it is advised to include this section with two to three sentences. For the existing product reviews, if the pros and cons section is included, Google will automatically pick and display it. As of now, only editorial product review pages are accepted by Google. Customer reviews or merchant product reviews are not qualified.
Fact consensus identification:
Multitask Unified Model (MUM) can now detect when more than one high-quality source agrees on a single proposition. False information on the web spreads like wildfire and many times it causes major consequences. To prevent fake news and information on the internet, Google has introduced this feature. This advanced technology enables Google to identify the sources even if they use different words and phrases that point to the same issue.
Also, there will be an additional section called ‘about the source’ featuring the information on the published website. This will help users determine whether the news has come from an authorised entity or not. Google will also display in the search result that they cannot find credible information about the publisher if the source is unknown.
Easier Video Ads:
In a new update to video ads, Google has an in-built video ad creation tool that simplifies the process of creating video ads. Google provides 14 different templates and upon selecting the template, all you have to do is give inputs like images, text, and colours. You can also choose their voice-over feature to add AI-generated human-like audio.
All these new features are available in the Google Ads Asset library. This library will be common for the Google Ad account which allows your team members to access the same resources.
Duplicate content in Business Profiles:
The updated Google Business Profile guidelines state that duplicate content is no longer accepted and the Business profiles containing duplicate photos, posts, videos, and logos will be considered spam. The content policy for Business Profile posts was updated to include a line under the section cautioning users to avoid spam.
The intent to make this change is that Google wants businesses to have unique content. Now, all the content strategies regarding Google Business profiles must be optimised according to the new update.
Google search engine optimisation (SEO) is one of the most challenging digital marketing works. It requires constant monitoring, changes, and updates to maintain relevance in a Google-driven world. Even the slightest change in their algorithm can make a big impact on your company’s ranking and visibility. Hope our article helps you in optimising your digital marketing strategies in tune with the new changes and for more latest updates in the marketing world, follow our blog space.
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