For small business owners, a high Google ranking can be the catalyst to success. Here are 5 benefits of ranking on Page 1 in Google search results.
First and foremost, if your website is on page 1, it increases your chances to get better exposure and quality traffic that can eventually be converted into a sale. This seems fairly straight forward, but many business owners underestimate the importance of this.
Targeted Website Traffic
For any business website, more than 90% of Google traffic comes from page 1. Only less than 2% of people advance beyond page 2. This demonstrates how much of a disadvantage your business has by not reaching the first page on Google.
The first search result receives more than 30% of all click-through traffic. So in this regard, your position page 1 is also an important factor. However, the website that ranks #5 on page 1 receives a significantly higher number of clicks than a website at the top of page 2.
So, if your business is on page 1, there is still a lot of opportunity to increase your organic web traffic by achieving a higher ranking. But if your business is not on page 1, getting there should be a priority.
So it’s established that if you’re on Page 1 of Google, there is a much greater likelihood that users will click on your website. But even when a user doesn’t visit your website, a high Google ranking still gives exposure to your brand name. When customers come across your business in future, chances are that the name will ring a bell.
So in short, the visibility your business gains from being on page 1 increases the number of visitors to your website, makes your brand more widely recognisable, and increases the likelihood that social media users will engage with your business page.
Companies that opt exclusively for paid Google advertisements fall behind their competitors in terms of presence and credibility. Meanwhile, companies that achieve more organic traffic establish a strong sense of credibility with users.
High organic search engine rankings make your business appear authoritative, both to Google and to your customers. It tells users that your website is extremely relevant to their search enquiry, and indicates that your product or service can be trusted.
3. Increased Conversion Rates
Ranking on page 1 in Google can increase your conversion rates in a number of different ways.
The primary goal of SEO is to increase sales by attracting more quality traffic. But often, the qualities of a high-ranking website are also qualities that attract customers.
Website that rank on page 1 have clear focused headlines, which will also improve the experience of users, thus increasing your conversion rates. The presence of regular, quality content will also increase your ranking while making your site more appealing to customers.
This is why websites are penalised when they use spam tactics, without incorporating the elements that offer value to your customers.
When you have a well-designed and informative website, and you reach page 1 through the expertise of an SEO specialist, you can increase your conversion rates by attracting more traffic and creating a positive experience for customers.
4. 24/7 Reach
Your customers have different lives and schedules. One of the best parts about ranking on page 1, is that you can reach your target audience at any time of the day. When you finish work and go home to relax, your business is still on page 1, attracting traffic and demonstrating the credibility of your business.
However, other paid marketing strategies and campaigns for Television, radio and online paid advertisements need to be scheduled at a specific time to ensure maximum reach, and tend to target audiences based on standard working hours.
When your business website ranks on page 1, you still attract users who browse the most popular times. But you also attract shift-workers, stay-at-home parents, people who work from home, and those who have opened Google specifically to find a local product or service.
Unlike a time-specific campaign that misses out on some of its potential customers, your high-ranking website is being accessed during all hours of the day.
5. Long-Term Results
When you buy advertising space on Google or in a magazine, you may be able to initially boost your enquiries. But these campaigns are short-lived. When your online campaign expires, or when the next addition of that magazine is printed, you have to pay for another ad or another business will fill that space.
However, SEO is a long term cost effective strategy. When you rank on Page 1 for a relevant search term, this is essentially permanent though your site may require some further SEO to maintain or further improve your position.
If you’re offering a quality product or service and you have a high ranking on Google, your business has a great prospect for continued growth.