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The world of marketing is constantly changing and it is driven by a lot of factors. Regardless of what those are, one thing is for sure, either you keep up or get left behind the dust. You want the former so you are going to need to look out for marketing trends. The sooner you are able to understand what consumers are more susceptible to, the faster you can adapt and gain more sales.
For 2021, with all that is happening, people have a much different preference compared to before. Here are the ongoing marketing trends that are only going to get stronger until the end of the year.
Live-Streams and Live-Selling
A lot of people have been forced into their homes. As a result, there has been a strong rise in live streams to make up for all the physical interaction that was lost. However, what it mainly did is make people realize something that they have always wanted.
Whether it may be live streams for the purpose of delivering information or digital events, it can help increase the reputation of a business. As a matter of fact, live viewings spiked up by 50% throughout the lockdown period. It also keeps current customers engaged and wanting for more, keeping them loyal to the brand.
SEO will Grow
As per digital marketing expert, Vikas Rana SEO may have become more complex and results may be hard to achieve but SEO is not dead. In fact, the demand for SEO experts has grown in the last few years due to more complexity in performing search engine optimization these days thanks to constant algorithm updates by Google.
Growing Influencer Content
As per this article by Sprout social, influencer marketing is the future of marketing. Today, brands come to influencers to promote their products.
It wasn’t too long ago when the word “influencer” became a thing. Now, there are more of them and they are only gaining more popularity by the year. This year is one of them.
There is strong social media engagement on the platforms where influencers mainly thrive. For example, a spike of 70% in increased TikTok users occurred in 2020 and that number is still strongly growing as the first few months of 2021 approaches.
Influencers are currently seeing the strongest increase in engagement that they ever had. They are slowly replacing conventional platforms in marketing campaigns because of their growing effectiveness.
Purpose Driven Missions
The pandemic has been hard on almost everyone around the world. Jobs were lost, poverty rates increased, and people lost loved ones. If there is one thing it brought, it is a struggle.
With all the problems also came the kind hearts of people who provided help. So much that purpose-driven missions have been a norm. As a matter of fact, businesses that tend to take part or showcase their humanitarian efforts are more likely to win the favor of the consumer market.
You can actually see the marketing trend happening. Brands are constantly showcasing the struggles during the pandemic and how much they empathize. It is surely one way to win the hearts of an audience.
User-Generated Content is In
By 2021, people are not just limited to watching celebrities on tv. They are interested in what their favorite YouTuber or blogger has to say. Even what other people have to say in say YouTube comments, Facebook groups, and other user-generated content.
If there is somebody they want to listen to, that would be someone who is like them. So, slowly start waving goodbye from all the high-profile marketing materials. Instead, hello to user-generated content that is flocking the social media pages of brands.
User-generated content has always been there, people just didn’t want to listen. However, with the improvement of smartphone cameras and the enthusiasm of a vast majority of consumers to be influencers, user-generated content has leveled up to a point worthy of attention.
What brands are starting to do is to tolerate user-generated content through the submission and posting of photos with their product being used. It has come in the form of raffles and contests.
Easy-to-Consume Content
With so many things possible with the internet, there are a lot of materials that can be used for marketing. However, you might want to leave complicated ones aside. Apparently, more people would rather prefer easy to consume content. Instead of AR or 180-degree videos, the simple image format is the go-to choice.
Easy to consume content also accounts for content that can be used on the go. As people are getting busier, they want something that can be done alongside their daily tasks. One is podcasts. As a matter of fact, a recent study showed that 55% of Americans now listen to them.
There surely is a lot to look out for this 2021 especially with all that is happening. As a result, it is going to be much more challenging to stay one step ahead of the game. However, marketing never was easy, this year is just a level higher than usual. So, be ready for whatever 2021 has in store for you.
Tanya Wilson
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