As the world struggles with the COVID-19 pandemic, it is essential to take into account what the post-COVID world is going to mean for those of us in the digital marketing realm. This pandemic has accelerated the speed at which we are “going digital” and has given new opportunities to many online industries.
The marketing in your business is how you’re going to grow your sales and keep your business going. The reduction in your budget for your marketing is going to elude your business.
This is the way to help you settle a plan on what you should do into your marketing budget this year, here are the four marketing trends that you shouldn’t ignore:
People being so dependent on Amazon or Zoom to simply get through the day started last year. This means that as digital marketers, we want to make decisions that use this new reliance on technology to our advantage. But online platforms underutilized one particular service: CHATBOTS.
Zendesk says that only less than 30% of the businesses are offering any form of self-service, live chat, messaging, or chatbot. That is why this platform is very fresh on digital business and very profitable to include in your budget this year.
This kind of platform runs under AI-based technology. This helps the businesses to communicate with the customers through chat in real-time. It will answer the customer’s usual questions, queries, and concerns and you can also make recommendation questions to help with their needs.
For example, Arthur’s Virtual Assistant uses information that is given by the customers to sort through Arthur’s available styles and help the customer make the right decision. The customers are able to use the assistant for style suggestions and can even get recommendations for the right pair of shoes.
But even though chatbots have other benefits and are very helpful, their capacity to provide personalized services is a must-have in 2021.
Searchability through SEO and social media
Investing in SEO services is a very important and wise decision in any digital business because this is a big help for you to increase the visibility of your content, products, services and your entire business. But before you get the result, you have to be hands-on on monitoring your statistics and on your progress every time.
It is also important to create your budget on social media platforms, such as Facebook, YouTube, Instagram, and Twitter. Because of the pandemic, most people are very active on social media. This is the way for you to gain access to specific content and give attention to improving the searchability of your posts.
The power of video marketing
Creating video is very popular these days especially on content marketing because this is very effective. As Vikas explains in his YouTube video channel video marketing is the future of marketing and being an influencer is one of the best thing you can do if you are planning to make money online. If you are a business owner then you can reach out to video creators to promote your business as they already have an audience build-up.
If you make a very interesting video that will attract viewers, this is easier compared to the other form of content.
A video is also a great tool for organic reach and conversion when placed side-by-side together with the other forms of content just like text. Google’s algorithm is a big help on this part especially on video content, it gives you more reason to use video content for your marketing goal.
Relatability through influencer marketing
Influencer marketing is a type of marketing that focuses on using key leaders to drive your brand’s message to the larger market. Because of the pandemic, people are a bit emotional and stressed.
Through influencer marketing, brands are able to embody the lockdown experiences of the customers. Just because this year brings a level of unreliability, it’s reasonable to drive some of your marketing budgets into influencer marketing together with the other strategy.
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