John had a service-based business he had built from the ground up. For two years, he had been working long hours and weekends to achieve his goal of a self-sustaining business. Work was coming in, with each of his clients generating $5,000 worth of revenue. However, though he would provide great services, his business was not even generating enough revenue to cover his expenses.
John was spending money on creating brochures, advertising in newspapers, and other paid advertising, but these methods were not creating enough conversions. He subsequently decided to drop most of them.
However, John was committed to bring his business back on track. One night John read an article which would eventually change his life and lift his business out of the 
doldrums. What he read was an article about the benefits of SEO.
For those who don’t know about SEO, it is Search Engine Optimisation. In simple terms it helps you improve your website rankings in search engines such as Google.
John had never even heard about SEO before, so he decided to do more research. He learned about the importance of ranking well in Google. He read success stories from other business owners who had grown their business by investing in SEO. He found out that SEO is a cost-effective way to reach his ideal customers. By the end of his research, he was convinced that SEO could get him where he always wanted to be.
John took the next step and decided to invest on SEO. He hired an experienced SEO consultant to help his business website so he could improve his rankings in Google, and it worked. At this point, he was investing around $900/month on SEO.
Within 6 months, his business website started ranking in Google on page 1 for many of his top keywords. His target audience would search for these keywords in Google, notice John’s website on page 1 and would send him an enquiry. His monthly enquiries from Google jumped from 0 to 60 enquiries a month.
John was converting at least 10 customers out of those 60 enquiries every month. With each client worth $5,000, John was now generating a revenue of $50,000 in a month.
By investing $900 in a month on SEO, John was generating $50,000 in a month and within 10 months his revenue reached $500,000. Of course not all of it was profit but this was a great ROI and his business was now doing great. By giving his clients great service, he also received very good word-of-mouth marketing. It created a buzz and his business was now growing exponentially.
All this started one night with a single idea when John recognised the power of SEO. It worked for John’s business, and it can work for your business too!
SEO is a powerful tool which can boost your business beyond your imagination.
Vikas Rana
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