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Whether you happen to be a business or an individual brand, in this day and age having an online presence is important. This is because of the rapidly increasing number of people who have access to the internet and the opportunities this creates for brands globally. You may be reading this because you want to become more visible online or improve your reach as a business. It can seem like an overwhelming task considering the amount of competition out there, but it’s possible if you’re ready to put in the work. Keep reading to find out how you can build your online presence.
Keep the User in Mind
When you’re trying to increase your visibility online, you should be thinking about the user before anything else. These are the people that are going to engage with your content or website, so knowing what they want is critical. This means you may need to do online research and get a deeper insight into their online behaviour and buying patterns. By doing this, you’ll have a clearer idea of what kind of content you need to create and where to reach your audience.
Create Relevant Content
When looking to engage your audience, you need to create relevant content. This is the foundation of any business that has successfully built a presence online. It is what users engage with, how you can communicate with them, and most importantly, how you connect. Think about what you want your presence to achieve and whether you are looking to give them insightful information or entertain them. You can then create content in line with this purpose and monitor how well it performs. For the most part, you want to be sure that the content is valuable and relevant so that you build more authority online. Some essential tips for creating content are to make sure you develop a narrative for your content and to collaborate with companies and content brands where possible.
Functioning e-commerce Site
Another way to build your online presence is by having a functioning e-commerce site. This is so essential, as a seamless site equates to a good brand image, loyal customers, and a likelihood for these customers to promote your brand. You want to be sure that when people come into contact with your brand, they leave with a good impression and a fair representation of who you are. The platform you use will have a significant impact on how effectively you function. In light of this, consider changing platforms if you aren’t getting the results you’d like from your current provider. This could mean migrating from Magento to a more efficient platform if it means you’ll have better functionality, for instance.
Do an SEO Audit
SEO is a huge part of online visibility. Without it, you’re very unlikely to make much progress online. SEO ensures that you can be found in search engines and your site is indexed for whatever your niche is. By doing an audit, you’ll be able to see how your site could be better optimised and whether or not there are thing standing in the way of people finding you and your rankings increasing. A few SEO reminders to remember are to use search friendly URLs, not to forget your image descriptions and invest in link building.
People and brands who have an impressive amount of online visibility didn’t get there overnight. It likely took time and patience as well as learning what online users want. Just remember building your online presence is a journey, so strategize and give it time.
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