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Big news from Google: they just rolled out the Google June 2024 Spam Update on June 20th. If you’re like me and follow these updates closely, you probably felt a mix of curiosity and anxiety about what changes this one might bring.
Let’s dive into the details and see what this update is about.
What’s the News?
Recently Google announced this update without any specific details. They simply posted, “Today we released the June 2024 spam update. It may take time to complete, and we refer to this as a spam update and share when it happens on our list of Google Search ranking updates.”
Sounds pretty straightforward, right? They didn’t give us specifics or warning like they sometimes do with other updates. For those hoping for a deep dive into what’s changing, it’s a bit of a letdown.
The Usual Suspects
Google did link to their generic spam updates page, but guess what? No new details there either. On LinkedIn, Google mentioned, “It’s a normal spam update, it’s not the algorithmic part of reputation abuse. We’ll inform you when that happens.” This update doesn’t target link spam, which has its dedicated updates, so that’s one less thing to worry about.
Early Reactions: Frustration and Fatigue
The initial reactions to this update are less than enthusiastic. Many content creators and SEO professionals are expressing frustration. It feels like we’re in a constant battle to keep up with these changes, and it’s exhausting. Every time we get comfortable, another update shakes things up. While these updates aim to improve search quality and remove spam, the constant flux can be overwhelming.
Quick Facts
Here’s a rundown of the most important details about the June 2024 Spam Update:
- Name: Google June 2024 Spam Update
- Launched: June 20, 2024, at around 11:15 am ET
- Rollout Duration: About a week
- Completion: Expected by June 27, 2024, at around 12:10 pm ET
- Targets: Sites violating Google’s spam policies
- Does Not Target: Link spam or site reputation abuse
- Penalty: For sites using spammy techniques against Google’s policies
- Global Impact: This update affects all regions and languages
- Impact: Google hasn’t disclosed the percentage of queries or searches affected
- Recovery: Sites hit by this should review and comply with Google’s spam policies
- Refreshes: Periodic refreshes will happen, and recovery could take months
Tracking the Update
So far, tracking tools aren’t showing massive changes. This might be because it’s a spam update rather than a core update, which usually has more noticeable impacts. However, some tools like Semrush, Mozcast, and Mangools, have been showing fluctuations for days, so who knows what might still be coming?
Previous Spam Updates
To give some context, here’s a look at past spam updates:
- June 2021: Two updates on June 23 and June 28
- July 2021: Link spam update started on July 26 and ended on August 24
- November 2021: Spam update from November 3 to November 11
- October 2022: Spam update from October 19 to October 21
- December 2022: Link spam update from December 14 to January 12, 2023
- October 2023: Spam update from October 4 to October 20
- March 2024: Spam update from March 5 to March 20
What This Means for Us
If your site sees a drop in traffic or rankings, don’t panic. Google advises reviewing their spam policies and making necessary changes. It might take some time for their systems to recognize your compliance, so patience is key. But let’s be real, the idea of waiting months for recovery isn’t exactly comforting.
Community Sentiment
The SEO community is buzzing with mixed feelings. On one hand, there’s always hope that these updates will improve overall search quality. On the other, the constant updates can feel like moving goalposts. For those who have put in the hard work to build quality sites, these updates can be nerve-wracking. The fear of getting penalized for something out of your control is real.
What’s Next?
We’re all waiting to see how this rollout unfolds. Will there be major shifts? Or will it be one of those updates that quietly tweaks things without causing too much disruption? Only time will tell. Meanwhile, staying informed and adaptable is our best bet.
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