Google has a long history of famous algorithm updates, search index changes and refreshes. But what does that mean for you and your business? Businesses need to be aware of updates and changes to search engines to be able to best provide their services. Vikas Rana, owner of SEO business Website, says understanding changes is key. “Even understanding the basic changes can be crucial for your business. Know what they are, and know what they mean”, he says.
note: if you are affected by any update then we can help. Learn more at SEO Brisbane page.
Hummingbird is the name of the new search platform that Google is using, that is designed to better focus on the meaning behind the words. Hummingbird is paying more attention to each word in a search query, ensuring that the whole query aka the whole sentence or conversation is taken into account, rather than particular words. The goal- simply put, is that pages matching the meaning do better, rather than pages matching just a few words.
Google Panda is a search filter that is meant to stop sites with poor quality content from embedding their way into Google’s top search results. Panda is update on occasion, so sites that may have been cut previously may mysteriously make it on there.
Google Penguin launched to better catch sites deemed to be spamming search results, in particular those doing so by buying links or obtaining them through link networks designed primarily to boost Google rankings. New sites not previously caught will get trapped through each update of Penguin.
The Pidgeon update is a fresh algorithm to provide more helpful, relevant and accurate local search results that are tied more closely to traditional web search ranking signals. This new algorithm improves their distance and location ranking parameters.
The Payday update was a new algorithm that is targeted at cleaning up search results for the normally “spamming” queries such as payday loans, porn, social media and other heavily spammed queries.
Google Pirate is a filter designed to prevent sites with many copyright infringement reports, that are filed in Google’s DMCA system. It is not often updated, but when it is sites that have made improvements may escape the trap.
Google Mobile Friendly Update
This update is designed to give a boost to mobile friendly pages in Google’s mobile search results. You should test that Google considers you web pages mobile friendly by using the mobile friendly test tool.
Google Top Heavy Update
Top Heavy was launched by Google to prevent sites that were loaded with ads from ranking well in its listings. When “top heavy” update happens, sites that have removed excessive ads may regain lost rankings.