SEO Explained in “Plain English”

  • July 10, 2016
  • SEO

what is SEO Have you ever wondered: How do sites rank in Google? Why some sites rank on first page in Google and others don’t? What are the factors that Google considers?

If you are a non-technical person, business owner, marketing person or someone who is not an SEO but want to know more about SEO or how sites rank in Google, this article is for you.Google search results

SEO (search engine optimization) is a unique field that is a bit recherché for many business owners and non-technical people. As an SEO myself, I think twice before telling anyone what I do because I know I will end up confusing them. But of course in the tech world, it is one of the most popular things and even many businesses are slowly realizing the value of SEO.

I have been an SEO for more than five years. I have seen a lot of articles about SEO tips, latest in SEO, and Google updates but there are very few articles out there that explains SEO in plain English for business people who may not be very technical. So I decided to write one.

What is SEO?

SEO (Search Engine Optimisation) means optimising a website for search engines (mainly Google). As part of the process, website is optimised considering more than 200 factors. In easy words, you need SEO to improve your website’s rankings in Google and other search engines.

Why SEO?

SEO and business growthSEO is the most cost effective way to get more customers, more online exposure and generate more leads.

Imagine your target customer types a keyword in Google, your site appears on first page, user clicks on the site and proceeds to buy your product or service. SEO can make it possible.

If you are not ranking in Google, you are missing out a massive number of potential customers. Companies spend thousands of dollars every week on paid advertising to appear on first page of Google (Right side ads section). However, more than 80% of users, as per research, still click on natural results that appear on left side of Google search results page. And SEO is required to appear in these natural search results.

Google is used by more than 80% of the users in Australia. When a user types a query such as “accountant in Brisbane”, “College in Brisbane”, restaurants near me and so on. Google returns thousands of results in return of a user’s query. And 85% of users do not go beyond first page. Ask yourself, do you check page 2 and 3?

So for obvious reasons, website owners (businessman or bloggers) want their website on page 1 in Google. SEO is the process that can make it possible.

So above pretty much sums up What SEO Is and why you need it. In my next article, I am going to explain how it is done and what sort of things SEOs do to make your site rank in Google. The content below can get a bit technical so either you can skip it or carry on to explore the amazing world of SEO.

To read more on technical side of Search marketing, read my next article: SEO – How is it done?

———–

It is always a good idea to take help of SEO professionals. A small mistake can cost you big time. We provides SEO services in Brisbane and across Australia.  Also checkout our SEO Sydney page if you’re based in Sydney.

If you like to have a free session on learning more about your website and how you can improve its ranking in Google, contact us for a free SEO session. You have nothing to lose!

This free 1 hour session will provide you a great deal of knowledge about your own business website. In this session, I’l teach you how to improve enquiries from your business website.

If you need help in improving your website ranking, you can contact me. I am only a phone call away.

or you can fill up the enquiry form below.

 

Fields marked with an * are required

(optional)

(optional)

Please, let us know the best time to contact you by phone (if provided).

About us 

WebsiteFix is a trusted performance-based digital marketing service provider based in Brisbane. Our clients across Australia love our work. Our Reviews speak for itself!

Request a free quote

Just 3 months of SEO might double the ENQUIRIES from your website. Get FREE quote NOW to get started!

Google Reviews

Sam Kelly
Sam Kelly
07:33 05 Mar 17
WebsiteFix has been an amazing place to work for as a content writer. I enjoyed many opportunities to learn and further develop my skills. There is so much creativity and positive energy from Vikas and the team. The ultimate goal is to help the clients and that really keeps us going.
Ken Kunin
Ken Kunin
04:28 18 Apr 17
Very good folks to work with. They really helped we work through the website and now I understand the system. Thanks WebsiteFix.
Kelly Friswell
Kelly Friswell
23:52 15 Mar 17
The team at Website Fix were able to get our company listed on page 1 on google in just under 4 months. They are very good at SEO and at competitive prices. Highly recommend.
Himanshu Dogra
Himanshu Dogra
03:13 09 Jan 17
We have been using Website Fix for the past few months and their dedication and professionalism has been second to none. The results and increase in business over that time has let us expand some more options recently. Highly recommended.
Kyle Richardson
Kyle Richardson
01:48 11 Jan 17
I've been with Website Fix for only 3 months now and they've done a great job to push my main keywords to the middle of page 1. The best in SEO for Brisbane
See All Reviews

Get Tips To Grow Your Business - Fill these details.

* indicates required

More from our blog

See all posts
Fields marked with an * are required

(optional)

(optional)

Please, let us know the best time to contact you by phone (if provided).