Queensford College

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Case Study - SEO (Search Engine Optimisation)

As a Registered Training Organisation (RTO), Queensford College offers accredited courses which lead to nationally-recognised qualifications. Training programs  have been carefully tailored to meet the needs of the modern day workforce of Australia.

Semrush report above shows the graph of search visibility and 38 keywords ranking on page 1 within 90 days
 

Overview

Queensford college is one our big clients. The client wants to rank for all the top keywords associated with the courses they provide. There are more than 400 keywords that are in the hit list.  At the start, client was not ranking for any of its keywords which means we had to start from scratch. And the challenge was to provide an SEO Program that would raise the client website to Page 1 for all the hero keywords competing with the major other colleges such as Evocca college, holmes, Viva college and other big players in the market. 

SEO Services and Strategies utilised

  • A complete website audit was performed to figure out the website coding and structural issues. Some issues were found and fixed.
  • Set of keywords were finalised using WebsiteFix keywords tool and via working closely with the client
  • The site copy was optimsed for the required keywords. Thanks to our skilled writers who delivered the quality work 
  • Internal linking was missing from the site so the relevant pages were internally linked using best SEO practices.
  • The site title tags, meta tags and images were optimised for the desired keywords
  • Site lacked quality links. So high quality links were made from highly relevant and related websites
  • Launched a content marketing campaign to deliver regular, unique and targeted content to boost rankings and social media marketing

Outcome

Within 3 months, the client is ranking on page 1 in Google for 35 keywords already. The organic traffic has increased by 30% and the search engine visibility is rising every day as shown in the reports here. 

35 Keywords on First Page within 3 months

30% Increase in Search Traffic

Increase in Enquiries

From The Client

“These guys have built such a strong relationship with our organization that we consider them an extension of our IT department. We always know that excellent service is just a phone call or e-mail away and that we will receive the same level of attention they always provide that makes us feel like we're their top priority.”

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