English Wise

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Case Study For Content Marketing

English Wise is based in Sydney and home to a great student-teacher environment. English Wise offers wide range of English Courses such as IELTS, PTE, General English and Spoken English. 

 

 Overview

English Wise started to see great potential in a certain market segment which was PTE students. And the purpose of the campaign was to provide a content strategy that would not only give the exposure to the client but also provide an SEO value to client's business website.  

Strategies utilised

  • WebsiteFix worked closely with the client to work out a content plan targeting PTE and IELTS related keywords.
  • A set of articles that would provide value to the students were prepared and published at our partner site Mediatimes.com.au (Brisbane's leading blog site).
  • The articles were promoted at a wide network of social channels of WebsiteFix
  • Within the article, SEO friendly links were added to client's website. The purpose of these links was to provide high quality SEO value and send traffic to client's business website.
  • The articles were followed by the mention of client's brand name and business website.
  • Articles will remain on the Mediatimes site for lifetime and hence will keep providing SEO value and traffic to client's site for lifetime.

Outcomes

As a result of the content strategy and marketing, the referral traffic to client's site increased, site received an SEO value to help their own site rank in Google and a great  exposure to client's brand. 

If you're looking to achieve better search rankings, checkout our SEO Sydney page. 

Excellent Content Strategy

Great SEO value

High Brand Exposure

From The Client

“Vikas and his team were a great help to provide me an excellent content strategy. Within 3 months my website started seeing an increase in referral traffic. Content strategy worked out very well to provide an overall exposure to my brand. I definitely recommend them!"

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