Answers to the most frequently asked questions regarding SEO (Search Engine Optimisation)

What is SEO?

SEO is Search Engine Optimisation- a digital marketing technique to optimise the site based on more than 200 factors or recommended guidelines by search engines such as Google. External factors such as link building and content marketing is major part of SEO process as per the recent Google updates.

How SEO is done/ What are the actions behind SEO? 

Different SEOs may have a different style of working. At WebsiteFix, we follow Google’s guidelines and more than 200 factors mentioned by Google. SEOs at WebsiteFix research the keywords relevant to client’s industry and optimise the site for these keywords.

Complete website audit is performed and SEO related issues are fixed.

Once on page SEO is done then we move on to the off-page SEO means external factors that affects your site’s ranking such as BACKLINKS.

Many business owners fall in the trap of cheaper & inexperienced SEOs and end up having low quality backlinks done to their site which end up hurting their site in long run.

At WebsiteFix, we check each site in our quality standards and only high authority sites are used for backlink purpose. Then we do brain storming to organise the blogs ideas for each of our contents. These blogs are published on external sites to get quality backlinks for our clients.

Our Snr SEO consultant have built-up the connections with these external resources/ blog sites in last 9 years. The clients enjoy the benefit of higher search rankings and high organic traffic as a result of these quality external resources.

How much does SEO Cost?

Different companies or SEO Consultant of course may have different charges for their service but in general it may cost around $700- $1000 for small business and $1400-$2000 for medium size business. The price also depends on the competition in your industry.

Competition in my industry is high. Can I still achieve page 1 Ranking?

Yes, you can. When competition is high, we can start with long tail keyword or keyword variants- these keywords are easier to achieve and still have good search volume. The keyword research must be good to find the best possible keywords. Once a fair bit of authority is built around your site, then we can also target more generic keywords.

Further, you’ll need skilled SEO, someone who is experienced enough to achieve first page rankings in high competition industry. For instance, WebsiteFix has been ranking 1 on page 1 of Google for top keyword in our industry “SEO Services Brisbane” consistently for last one year.

What are Backlinks in SEO?

Backlinks are the links made from an external site to your site. Either your site's URLs itself or a keyword can be used to link from an an external site to yours. Quality of these backlinks highly affect your rankings. The businesses who hire in-experienced SEOs sometimes end up getting low quality backlinks which backfire and hurt the SEO strategy in long run. 

At WebsiteFix, our backlinks strategy is based on content strategy & content marketing to acquire quality links from external authority sites. The strategy strictly follows Google's guidelines.