Author- Phoebe Doherty
Both released a couple of years apart, WordPress and Drupal are giant players in the CMS market, however WordPress has gained more popularity over the years- in fact 10 times more popularity. But is it 10 times better?
Our SEO specialist Vikas Rana believes they both have they their excellent features, but it comes down to knowing exactly how to use it. “Drupal and WordPress are both brilliant and have specific features, it is just a matter of knowing what is right for you”, he says.
1. Ease of use
The first factor on deciding which one to choose should be how easy the website is to use. If you have limited knowledge on how making websites work, and the development process works and you need to get to grips with your CMS straight away, just bypass Drupal. Drupal is a great deal more complicated than WordPress’ ultra-user-friendly one. With WordPress, you can start blogging within minutes of opening up the webpage.
WordPress also has a brilliant community who are there to help you with any questions and queries in regards to your website. Passionate people want to give others advice based on their own experience, which Is a great way to learn from others and a great way to make your website better. Drupal has a community as well, but it is a great deal smaller than WordPress’.
2. Customisation Options
The easiest way to customise your website is through themes and plugins that are relevant to your website. Adding these themes and plugins takes your website from a blank canvas to something that fits your every need. WordPress takes the cake here, as it has nearly 37,000 plugins and a variety of free and premium themes.
Drupal also offers flexibility on their page types without the need for plugins. However, if you want the convenience of using a plugin, Drupal uses modules instead of plugins and the good come at a cost. There are also limited themes available, so you will need to seek out a designer to help you turn your site into something amazing.
Drupal developers are less easy to get a hold of than WordPress developers and can therefore charge a great deal more. Both websites are free to download, but the premium plugins and themes for Drupal cost a lost more than WordPress, whereas there are lot of free options on the WordPress market.
Many WordPress plugins can have vulnerabilities and can be hacked, particularly if the website owner doesn’t update to the latest version or the plugin gets old. Hackers might simply target WordPress because it is so popular. Drupal has enterprise-level security and provides in-depth security reports, hence why you will find governments using it.
5. Which one does Google prefer?
Drupal’s pages tend to load faster due to its default caching features, and search engines put a preference on faster websites. The simplicity of WordPress sites makes them search engine friendly. It is so easy for any user to edit tags and internal links. Also pretty easy to modify site structure if required. These are some of the things which are good for SEO (Search Engine Optimisation). For Drupal however, you may need your developer’s help every time you need to edit any tags for SEO purpose. This can slow down the process.
In the end, both have positives and negatives and which one is better depends on individual’s situation based on all of the above mentioned factors.
Ten years ago, SEO Content was a blasphemous word, it was all about keywords and keyword density ruled the ranking page content.
Today, Google has completely reshuffled the deck and quality content is the king. Search engine optimisation has completely evolved into search experience optimisation, which benefits everyone. Spam techniques wont work anymore.
Vikas Rana, Snr SEO Consultant at WebsiteFix believes content strategy is necessary for the success and management of your website.
“Identifying gaps, and monitoring gaps is a big deal, and something an SEO specialist can deal with. Their job is to make your website the best it can be”, he says.
SEO today must be about user experience. Search experience optimisation is focused purely on enhancing the customer journey. These days, the search query is often the starting point of that journey. Unfortunately, sometimes we do not know the exact phrase or keyword the customer typed in that started their journey, but we do know the exact page they landed on when they reached your website.
Based on data from Google, we can make an educated guess what keywords and phrases lead the customer to the webpage they arrived on. We can then use this data to build an inventory of keywords and phrases, each of which may dictate a completely different set of user intent and information.
Identifying gaps in the customer experience
The identified keywords and phrases serve as inventory of customer intents, and this allows us to perform an audit of the gaps in customer experience. What experiences may the customer be looking for that your website is lacking? We have mapped the various intents to each stage of the customer journey, then performed a gap analysis. The gap defines the work that must be done to create valuable content and optimise your website content for the entire journey.
1. A path is broken, and the user is prevented from taking the next step in their journey
Could be a navigational issue, but it could also be that a customer has travelled too far down the rabbit hole and you need to bring them back a few steps to where they need to be.
2. Customer has a question, and you failed to answer it
I want this product, but in this colour, do you have it? How much for this product? Where can I find product Y? Regardless of the question, if you do not answer it to the customer’s satisfaction they cannot continue and therefore are at an impasse. This means they will return to the search engine and go somewhere else.
3. No stock
This means working alongside your merchandising partners to determine what needs to be restocked and ordered to keep up with demand in order to satisfy customer demand and need.
The common gaps vary site by site and the define intent. Each page and set of intents require a dedicated content plan.
Overview: There are over 1 billion websites on the world-wide web today. To stand out and create your credibility and trust, you should avoid making these mistakes on your website.
In last 9 years of working in digital, myriad of websites have crossed my eyes. I often see fundamental mistakes on many of these website which can easily exasperate or annoy any user. These mistakes create an unsatisfactory user experience and leaves a bad impression on your potential clients visiting your site.
1. No Social Signals
You should display your social presence on your website. This creates your credibility for the first time website visitors. Having a good social presence constructs a good overall brand impression. Having said that, you don’t have to be on every single social networking site out there. You can choose any one or some of the popular and prevailing social platforms that suits more to your industry and establish your presence there.
2. No clear call to actions
If you’re a business, you may have spent hundreds of dollars on advertising or marketing to get your potential clients on your website. But I noticed many sites do not have clear “call to action”. Users are left confused that they have read everything but where to go next. There are variety of call to actions that you can use such as “call us now”, “fill up this enquiry form now”, “Request a call back” or anything that asks user to perform an action.
However be careful, a plethora of call to actions on the same page can also backfire. Some websites add too many call to actions. User’s attention span online is reducing these days and it is only 15-20 secs. If you give too many options to users they will be left confused.
“the paradox of choice” by famous psychologist Barry Schwartz talks in great detail on this psychology concept. More means less these days. Figure out your business goals and Stay focused. Your web page should be highly focused towards this goal.
3. No Multimedia
I often see web pages full of text but no multimedia. Those huge amount of text with no formatting and no images are good enough to frighten users and make them leave without even reading any of the text. Like I mentioned earlier, online users have an attention span of just 15-20 secs. Within this time, they will decide whether they wish to spend time on a particular web page or not.
Make your web page as attractive as possible by formatting the text, by adding beautiful images of your product, services, office, or even staff. Having your office video, brand video explaining your product and service, or a testimonial video of your clients talking about your great service can do wonders for your business.
If users spend more time on your site then the chances are they are more likely to buy your product or services. It also reduces the bounce rate which is good for SEO.
4. No Blogs
There are still many who think they do not need a blog on their website. But I think that almost every business can create variety of articles around their company, product or service. You can write your article on the latest company updates/news, Press release, and tips related to your product/ service.
Blogs add a great deal of value to users, create good brand impression and helps boost your social following. It is also good for SEO as Google likes fresh content. If your content is unique and of very high quality then other blog or sites may also link to it which is again very good for SEO and to gain traffic and popularity.
5. Unprofessional Website Design
Many businesses still think that as far as their site is delivering the information about their product and service, the job is done regardless of the look and feel of the website. But that’s a big mistake and this can easily cost them a potential client.
Your website in many cases will be the first point of contact for may of your potential customers. The new users will judge your business based on the look and feel of the website. A website should not just draw attention. The role of a website is to attract and engage the user, as well as communicate your brand and raise awareness about a product or service.
Hence, you should always spend good time and resources to create a beautiful website. You can also hire a quality web design services which can help you achieve a professional looking website that will create a great impression on the website visitors.
Author: Vikas Rana (Snr SEO Consultant at WebsiteFix).
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