So, you have found the perfect topic you want to talk about- but the question remains… how often do you post and how long should these posts be?
There are many posts out there advising on ideal length of blogs for SEO purpose. Some say things like “blogs over 1000 words rank better”.
Ideal Blog Length
The truth is the perfect blog post length and publishing frequency doesn’t technically exist.
Every content writer’s definition of perfect is going to be different, and their versions of success will depend on different personalised factors. There are different things you should be looking for when it comes to successfully publishing blog posts, and we have the answers for you.
Let’s be real, the first thing people do when they are wanting to start a blog on a particular topic is Google existing blogs on that topic, to get some background information. Once they have that, they would dig further and find out what the ideal blog post lengths are and what ideal publishing frequencies are for any kind of blog posts.
Searching this information on Google will give you basic and generic statistics like “blogs should be around 2,350 and 2,434 words in total”. Not only are you contending with that hectic information, but also that fact that the average length of content comes across in a 5,000 keyword set.
The key piece of information to remember here is statistics are wrong- and you need to focus on asking yourself more important questions before deciding how long your blog posts should be. Anytime you have basic statistics outlining how long your blog post should be you should ask yourself questions like:
Do the keywords I am targeting in my blog have the same or very similar results?
If you were to take a sample of around about fifty keywords that you cared significantly about and you were to get the average content length of the top ten results, would it resemble it? Or would it not resemble it at all?
The next question in correlation to this issue is determining how big the delta is. This is important because some keywords require a great deal of content to answer them fully, while other keywords require little to almost no amounts of content. Has Google then prioritised the keywords accordingly?
Once you have taken all of this into consideration you then take the final approach is it wise, to aim for the average amount of words when a larger, more detailed article would be much more appreciated and be much more likely to succeed? Or will a much shorter one that is precise and to the point do the trick you are aiming for? You should not be “aiming” for the average if you do not need to be the average.
What set of keywords does the average apply to?
When you think about 5,000 keywords, your heart might just sink. It is such a big, broad set of words that could potentially mean anything right? Some of these keywords are going to be navigational, some are going to transactional, some are informational and why don’t we throw in a few ecommerce keywords, just a dash of travel related keywords and a pinch or random ones.
All that just sounds completely meaningless doesn’t it? Especially if the standard deviation is quite high. The information is especially not helpful if things that did rank number one were somewhere between 500 and 15,000 words. So basically, the average tells you nothing. It is misleading information that just makes you really confused when it comes to writing your own blog. When it comes down to it, know what keywords are going to get you the hits and start from there.
If you need help with SEO, checkout our SEO Brisbane page.
Instead of trusting averages you should:
Be willing to be different
Notice what others are doing, take that into consideration, but maybe do something different. See that others doing the same as you have written 2,000 words, but you believe it can be done with shorter content and believes searchers will appreciate it? well then go for it! Read: How to create content for your customers.
Match your goals and your content goals with searcher goals
If you are trying to help someone solve a very specific problem, and it is a very easily answerable question and you’re trying to get the featured snippet, you don’t want to bore them with a thousand words. Similar, if you are solving a complex and difficult question and have a great deal of information and resources on the issue that no one else knows about, you may need to go into great detail.
Craft posts that actually earn attention
It is far better if post once and get fifty new visitors to your site who then turned into five new paying customers, rather than someone who published eleven posts and got one new paying customer. It is all about spending the time crafting that perfect post.
Process of Removal
If the content was published in the past, and indexed by Google but you wish to remove it from Google index-
note: below works only if you control the content (a website that you control or you are the verified site owner in Google Search Console)
Option 1: Temporarily hide information from Google Search by filing a URL removal request. It takes around 24 hours to process this request. Note that this is a temporary solution and it will reappear in search results in 3 months.
Option 2: Permanently remove information from Google Search results. To permanently remove your page or file from Google Search:
- Add a noindex tag or header to your page. Important: When using this method, be sure that your page is not blocked by a robots.txt file.
- Remove an image from search results using robots.txt to block either the image or the page that hosts it.
Needless to mention that you must also contact the host of the content to remove it from their site or blog. Just removing it from Google is not the ultimate solution. Anyone with a link to that content can easily access that content.
If the information no longer exists (to remove cached results)
If the content is already off the web but still showing on Google results (as a result of cached results) you can file a URL removal request
If you don’t control the web page hosting the content, you can do this-
You can request that Google remove it from Google Search results, whether or not you control the page. Visit the Remove Outdated Content tool to remove the page.
If a site links to your site, Google see it as a vote for the quality of your site. By creating quality content and increasing the popularity of your site you can gain backlinks to your site.
However, not all the links are good for your site. Links from spam sites may harm your site’s quality ratings and hence your rankings in Google.
So, how do a quality business website ends up getting links from spam sites?
Sometimes businesses end up with those who claim to be SEOs and perform shady SEO practices resulting in spam links or other link schemes that violate Google’s guidelines . In some cases, it may be as a result of hacking or natural spam activities and in rare cases your rival may have done this.
Here at WebsitFix, we believe in quality SEO and making backlinks of very high quality either by creating a great content strategy, providing great user experience to those visiting client’s site or increasing the site’s popularity by the methods recommended by Google.
There are quite a few clients who approach us for help after their site have suffered from bad backlinks as a result of shady SEO. We’re always happy to help the clients recover from this difficult situation.
Many of our online users have asked us questions on how to recover from bad links. To help out those who are keen to know how to clean up the bad links profile, here is what you can do.
If you’ve done as much work as you can to remove spammy or low-quality links from the web, and are unable to make further progress on getting the links taken down, you can disavow the remaining links. In other words, you can ask Google not to take certain links into account when assessing your site. This is an advanced feature and should only be used with caution.
How-To Disavow backlinks
Using tools like Google search console, or open site explorer or ahrefs backlinks, make a list of all the backlinks. Our SEOs at WesbiteFix use multiple tools to make sure no backlink is missed.
Use this to create a text file (the file type must be .txt and it must be encoded in UTF-8 or 7-bit ASCII) containing only the links you want to disavow—one link per line. If you want Google to ignore all links from an entire domain (like example.com), add the line “domain:example.com”. Your text file can include additional information about excluded links, as long as each line of description begins with the “#” character (all lines beginning with # will be ignored). Don’t upload the entire list of links to your site: the text file that you upload is the list of links you want Google to ignore.
Here’s a sample of a valid file:
# example.com removed most links, but missed these http://spam.example.com/stuff/comments.html http://spam.example.com/stuff/paid-links.html # Contacted owner of shadyseo.com on 7/1/2012 to # ask for link removal but got no response domain:shadyseo.com
If you want Google to ignore all links from an entire domain (like example.com), add the line
Upload a list of links to disavow
- Go to the disavow links tool page.
- Select your website.
- Click Disavow links.
- Click Choose file.
Note: Uploading a new file will replace all previously uploaded ones.
It may take some time for Google to process the information you’ve uploaded. In particular, this information will be incorporated into our index as we recrawl the web and reprocess the pages that we see, which can take a number of weeks. These links will continue to be shown in the Search Console inbound links section.
If your site is badly affected by the shady SEO practices in the past and suffering in Google rankings, we are happy to help you recover. Contact us now .