Website design and SEO (Search Engine Optimisation) are two of the most important first steps you take towards developing a successful business. Launching a business with a poor website and limited SEO, is like building a house with the incorrect groundwork; it is likely that your business won’t be as successful as you hoped. Website development and SEO go hand-in-hand, especially in new businesses as there are many aspects of a website that are modified to achieve better SEO.
There are many ways you can easily develop your own website and work on your own SEO, but due to the complexity of the algorithms and processes involved, if you are unaware of exactly what to do you could be hindering the success of your business, and taking your attention away from working on the aspects of the business that you love.
There are many reasons why investing in an experienced Website design and SEO company, like WebsiteFix, has the potential to make your business thrive. Here are the top 5.
- Increase in Organic Results
Initially, SEO is described as optimising your website so that it is found when certain relevant keywords are searched for on Google. Google’s algorithm is constantly changing, so it is important to seek the advice of SEO advisors who are up-to-date with the changes that are happening. SEO experts understand how to conduct effective keyword research to find out the most popular terms that are searched for in your industry, and help your business appear on the first page of Google.
It is crucial to understand just how important being on the first page of Google is. Studies have shown that 75% of people never scroll past the first page of search engines. Appearing on the first page of Google automatically give the business a good reputation in the eyes of the consumer.
- SEO Provides Quality Traffic
As mentioned above, appearing on the first page of Google for your relevant keywords is very important. People who view your results on this page are actively seeking the service or product that you offer. While it may be true that other forms of marketing can be highly successful in gaining new customers for your business, like word-of-mouth marketing or social media, SEO is one of the best ways to appeal to new customers. Investing in SEO can lead to an increase in leads.
Investing in the work of an experienced Website design and SEO company is actual a highly affordable way of achieving a mass amount of traffic to your business. Businesses listed on the first page of results on Google tend to have more traffic and exposure than those who don’t. As per content marketing stats, leads from search engines have a 14.6% close rate; outbound leads (ex. cold-calling, direct marketing like brochures etc.) have a 1.7% close rate. Meaning that you could sit there all day and cold-call customers, which uses your valuable time in a small business where time is money, or you could leave the work to a professional.
- Out-of-hours Promotion
If you choose the cold-calling and direct marketing road of advertising your customer reach will be restricted to when you work. The beauty of the internet is that it never sleeps, and people are constantly searching for solutions to problems in their lives. This means with the correct SEO you have the ability to reach customer on a 24/7 basis.
Imagine arriving into work with an inbox full of leads generated from people who saw your website on Google.
Google is more complex than most people would think; it operates based on algorithms that the users do not see, and the algorithms are constantly changing. To really understand what you are doing when it comes to SEO, you would need to invest hours in learning and adapting as the times change. By outsourcing the finer details of Website development and SEO to a professional, you are saving yourself money, time, and stress.
To discuss how the experienced professionals at our digital marketing agency Brisbane could help your new business thrive, please contact us today.
Every business has their own tech, marketing and social media needs within their organisation. But, with the thousands of tech websites, marketing platforms and social media organisers, it becomes a blur of what is right and wrong. So how do you know which one is best suited to your company?
It’s a matter of shopping around and trying different things. You won’t know what you like until you try different things Play around, test some out, and see what works best for you and your company.
We have narrowed down the list to some of our fan favourites, and the best tools we believe will help you more productive every day.
This is by far one of the best tools for any small business owner out there, and is also one of the largest and fastest growing companies also. Slack is perfect for any type of internal communications, especially if you are working remotely with other team members. It allows all members of the team to create specific channels of conversations, video conferences and you can also create alerts for specific marketing campaigns and objectives.
This is one of the best tools for social media and marketing, purely because it is so easy and effective to use. Once you share third party content on your social media accounts, Sniply allows you to include a call to action on that link that drives visitors back to your website. You tend to avoid self promotion when you post articles on your website, so sharing other posts with the knowledge it will lead back to your website is the perfect idea!
Buffer is a helpful social media management tool that allows you to manage multiple social media accounts, schedule posts and monitor how your posts are doing at all times. Use it at the beginning of the week to schedule all your posts, and sit back relax and let it do the work for you. The only downside to Buffer is that in order to make the most out of the program, you have to pay for the premium account.
Owler is for the business savvy people out there. It offers news alerts, company profiles and polls. Members can follow, track and research companies anytime, anywhere. They also have emails alerts, that provide company insights, news stories anon companies and much more. This is huge for getting insight on potential investors, or look at potential threats to your business. Best part about Owler- It’s completely free!
Put simply, all business can be and should be using Expensify. It makes keeping track of business expenses, receipts, reimbursements and business purchases a simple and painless task. Expensify makes everything simple and on one app for employees, managers and financial leaders. Had to buy airplane ticket for a work trip? Upload the receipt straight from your phone! Best way to keep track of everything!
If you’re one of those who are still thinking whether you need SEO or not, this list of SEO benefits is definitely going to help you. In fact, you will be thankful you read this.
Search engine optimization is the process of optimizing your website to maximise organic traffic from search engines such as Google, YouTube, Bing, and Yahoo.
Through SEO, your business can go from being lost in the shuffle to being a top result. Every business needs to invest in search engine optimisation. In simple words, if you do not have an effective SEO strategy, you are making a huge mistake by not leveraging all of the below SEO benefits.
1. SEO pulls-in quality traffic
Traffic on search engines is the best traffic. Why? Because people are actually searching for the problem you solve (product or service you offer). Search traffic is already interested in your products and services.
Users are going to Google and typing search terms like “Electrician Brisbane” to find local electricians in their area, or terms like “Women shoes in Brisbane”, “home builders Brisbane”, “wedding photographer Brisbane”, for instance. If you appear on front page for your relevant term then your chances of getting these customers increases.
Your potential clients who need your services or products are looking for you on Google. By positioning yourself on search engines, you are positioning your business to win more conversions.
2. SEO helps your sales rockstar
Your website is your sales rockstar. Think about it. It’s open 7 days a week, all year long, and never calls in sick or reports late to work. It does whatever it’s told to do, and pulls in sales, leads and opt-ins like clockwork. Your website is your ‘perfect employee’, multitasking effectively, tackling thousands of prospects at once, and only limited by what you ask of it.
SEO backs your site, optimise it and brings more customers to your sales rockstar and increases its probability to make more sales.
3. SEO is 24/7 promotion
Paid marketing stops when money runs out. Your employees will not work outside office hr. However, SEO is 24/7. It does not sleep. Your rankings do not disappear overnight. You can increase your website traffic all day, every day. Once you rank high in search engines, your website is getting exposure and working for you while you are sleeping. And you SEO consultant will be there for you to help maintain it or make it better.
4. SEO builds trust and credibility for your brand
People trust Google. They’ve been using it almost every day for years. By ranking high on search engines, your business or brand name will build trust and credibility with your audience. Users tend to trust those sites that rank on page 1 because of their believe in Google.
Need help with SEO? Checkout our SEO Services
5. SEO does not involve any paid advertising
You do not have to advertise if you have strong SEO standings. You can increase your website traffic without having to pay per click. An effective SEO strategy can help you scale back your advertising dollars, and invest it in more efficient areas.
6. SEO receives 90% more clicks than PPC
SEO trumps paid advertising. This is because organic SEO listings receive 90% of clicks. Many users of search engines tend to skip paid advertisements. This is most likely due to their trust in Google’s algorithm. By investing in SEO, you will likely gain more traffic than the advertisers on the same keywords.
7. SEO drives offline sales
Do your customers do their research online before visiting your store? Of course they do! Because most people do their research online, SEO also drives offline sales. This is because they are using search engines to do their research, but may visit your store or make a phone call to actually buy your products or hire your services. Therefore, SEO is a major contributor to driving offline sales.
8. SEO is not a cost but an investment
An investment with a high return. Lifting your rank to the top 3 spots on the first page of Google, where most clicks go, can provide a massive return on your modest investment into SEO. It’s why SEO has been linked to investing in real estate – the returns can be truly great when you get it right.
Author: Vikas Rana, Snr SEO Consultant. WebsiteFix
Need help with SEO? Checkout our SEO Services