Social media is a vital part of online marketing. But creating social media content that reaches your audience  takes a little bit of work. Here are 6 tips for businesses trying to promote their brand on social media. 1. Do Your Research Research goes a long way in helping you deliver the most effective social

10 Ways To Grow Your Business Online

Marketing can be challenging for new business owners, but it is essential for finding and retaining customers. Here are 10 marketing tips from business owners and marketing professionals: Social Media 1. Get the Timing Right Social media is the best free way to market your business and posting regularly on your social channels is the
Search Engine Marketing (SEM) is one of the most effective ways for business owners to grow their brand and increase their profit. SEM is made up of two distinct approaches – Pay-Per-Click (PPC) and SEO (Search Engine Optimisation). Both PPC and SEO have their merits, and are highly effective when combined. But if you’re starting
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5 Benefits of Ranking on Page 1

For small business owners, a high Google ranking can be the catalyst to success. Here are 5 benefits of ranking on Page 1 in Google search results. 1. Visibility First and foremost, if your website is on page 1, it increases your chances to get better exposure and quality traffic that can eventually be converted
So, you have decided to start a business. Perhaps you’re still in the early stages of brainstorming. Or maybe you’re just about to launch your website. If you’re juggling several tasks and starting to feel overwhelmed or exhausted, you might be tempted to cut corners to save time and money. But doing this may end

11 Elements of a Successful Website

1. Outstanding Home Page You know the saying. ‘You never get a second chance to make a first impression.’ Your home page is your first impression. It should instantly engage your visitor. Information Think of the your homepage as a pitch. It should also tell the visitor who you are, what you do, and why
Our websites are a virtual ‘pool room’ of our credibility, right? Well, no, not entirely. We line the walls with our trophies, medals and certificates so we impress and convince potential clients to choose us.  However, the first thing our websites should do to keep visitors for more than three seconds is not focus on
Google’s Penguin algorithm has finally been updated again. It’s the fourth major release, making this Penguin 4.0. Google now says Penguin is a real-time signal processed within its core search algorithm. Google’s algorithms rely on more than 200 unique signals or “clues” to rank a site in search engine result pages. These signals include things like the specific words
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