Author- Phoebe Doherty
Both released a couple of years apart, WordPress and Drupal are giant players in the CMS market, however WordPress has gained more popularity over the years- in fact 10 times more popularity. But is it 10 times better?
Our SEO specialist Vikas Rana believes they both have they their excellent features, but it comes down to knowing exactly how to use it. “Drupal and WordPress are both brilliant and have specific features, it is just a matter of knowing what is right for you”, he says.
1. Ease of use
The first factor on deciding which one to choose should be how easy the website is to use. If you have limited knowledge on how making websites work, and the development process works and you need to get to grips with your CMS straight away, just bypass Drupal. Drupal is a great deal more complicated than WordPress’ ultra-user-friendly one. With WordPress, you can start blogging within minutes of opening up the webpage.
WordPress also has a brilliant community who are there to help you with any questions and queries in regards to your website. Passionate people want to give others advice based on their own experience, which Is a great way to learn from others and a great way to make your website better. Drupal has a community as well, but it is a great deal smaller than WordPress’.
2. Customisation Options
The easiest way to customise your website is through themes and plugins that are relevant to your website. Adding these themes and plugins takes your website from a blank canvas to something that fits your every need. WordPress takes the cake here, as it has nearly 37,000 plugins and a variety of free and premium themes.
Drupal also offers flexibility on their page types without the need for plugins. However, if you want the convenience of using a plugin, Drupal uses modules instead of plugins and the good come at a cost. There are also limited themes available, so you will need to seek out a designer to help you turn your site into something amazing.
Drupal developers are less easy to get a hold of than WordPress developers and can therefore charge a great deal more. Both websites are free to download, but the premium plugins and themes for Drupal cost a lost more than WordPress, whereas there are lot of free options on the WordPress market.
Many WordPress plugins can have vulnerabilities and can be hacked, particularly if the website owner doesn’t update to the latest version or the plugin gets old. Hackers might simply target WordPress because it is so popular. Drupal has enterprise-level security and provides in-depth security reports, hence why you will find governments using it.
5. Which one does Google prefer?
Drupal’s pages tend to load faster due to its default caching features, and search engines put a preference on faster websites. The simplicity of WordPress sites makes them search engine friendly. It is so easy for any user to edit tags and internal links. Also pretty easy to modify site structure if required. These are some of the things which are good for SEO (Search Engine Optimisation). For Drupal however, you may need your developer’s help every time you need to edit any tags for SEO purpose. This can slow down the process.
In the end, both have positives and negatives and which one is better depends on individual’s situation based on all of the above mentioned factors.
If you’re one of those who are still thinking whether you need SEO or not, this list of SEO benefits is definitely going to help you. In fact, you will be thankful you read this.
Search engine optimization is the process of optimizing your website to maximise organic traffic from search engines such as Google, YouTube, Bing, and Yahoo.
Through SEO, your business can go from being lost in the shuffle to being a top result. Every business needs to invest in search engine optimisation. In simple words, if you do not have an effective SEO strategy, you are making a huge mistake by not leveraging all of the below SEO benefits.
1. SEO pulls-in quality traffic
Traffic on search engines is the best traffic. Why? Because people are actually searching for the problem you solve (product or service you offer). Search traffic is already interested in your products and services.
Users are going to Google and typing search terms like “Electrician Brisbane” to find local electricians in their area, or terms like “Women shoes in Brisbane”, “home builders Brisbane”, “wedding photographer Brisbane”, for instance. If you appear on front page for your relevant term then your chances of getting these customers increases.
Your potential clients who need your services or products are looking for you on Google. By positioning yourself on search engines, you are positioning your business to win more conversions.
2. SEO helps your sales rockstar
Your website is your sales rockstar. Think about it. It’s open 7 days a week, all year long, and never calls in sick or reports late to work. It does whatever it’s told to do, and pulls in sales, leads and opt-ins like clockwork. Your website is your ‘perfect employee’, multitasking effectively, tackling thousands of prospects at once, and only limited by what you ask of it.
SEO backs your site, optimise it and brings more customers to your sales rockstar and increases its probability to make more sales.
3. SEO is 24/7 promotion
Paid marketing stops when money runs out. Your employees will not work outside office hr. However, SEO is 24/7. It does not sleep. Your rankings do not disappear overnight. You can increase your website traffic all day, every day. Once you rank high in search engines, your website is getting exposure and working for you while you are sleeping. And you SEO consultant will be there for you to help maintain it or make it better.
4. SEO builds trust and credibility for your brand
People trust Google. They’ve been using it almost every day for years. By ranking high on search engines, your business or brand name will build trust and credibility with your audience. Users tend to trust those sites that rank on page 1 because of their believe in Google.
Need help with SEO? Checkout our SEO Services
5. SEO does not involve any paid advertising
You do not have to advertise if you have strong SEO standings. You can increase your website traffic without having to pay per click. An effective SEO strategy can help you scale back your advertising dollars, and invest it in more efficient areas.
6. SEO receives 90% more clicks than PPC
SEO trumps paid advertising. This is because organic SEO listings receive 90% of clicks. Many users of search engines tend to skip paid advertisements. This is most likely due to their trust in Google’s algorithm. By investing in SEO, you will likely gain more traffic than the advertisers on the same keywords.
7. SEO drives offline sales
Do your customers do their research online before visiting your store? Of course they do! Because most people do their research online, SEO also drives offline sales. This is because they are using search engines to do their research, but may visit your store or make a phone call to actually buy your products or hire your services. Therefore, SEO is a major contributor to driving offline sales.
8. SEO is not a cost but an investment
An investment with a high return. Lifting your rank to the top 3 spots on the first page of Google, where most clicks go, can provide a massive return on your modest investment into SEO. It’s why SEO has been linked to investing in real estate – the returns can be truly great when you get it right.
Author: Vikas Rana, Snr SEO Consultant. WebsiteFix
Need help with SEO? Checkout our SEO Services
Ten years ago, SEO Content was a blasphemous word, it was all about keywords and keyword density ruled the ranking page content.
Today, Google has completely reshuffled the deck and quality content is the king. Search engine optimisation has completely evolved into search experience optimisation, which benefits everyone. Spam techniques wont work anymore.
Vikas Rana, Snr SEO Consultant at WebsiteFix believes content strategy is necessary for the success and management of your website.
“Identifying gaps, and monitoring gaps is a big deal, and something an SEO specialist can deal with. Their job is to make your website the best it can be”, he says.
SEO today must be about user experience. Search experience optimisation is focused purely on enhancing the customer journey. These days, the search query is often the starting point of that journey. Unfortunately, sometimes we do not know the exact phrase or keyword the customer typed in that started their journey, but we do know the exact page they landed on when they reached your website.
Based on data from Google, we can make an educated guess what keywords and phrases lead the customer to the webpage they arrived on. We can then use this data to build an inventory of keywords and phrases, each of which may dictate a completely different set of user intent and information.
Identifying gaps in the customer experience
The identified keywords and phrases serve as inventory of customer intents, and this allows us to perform an audit of the gaps in customer experience. What experiences may the customer be looking for that your website is lacking? We have mapped the various intents to each stage of the customer journey, then performed a gap analysis. The gap defines the work that must be done to create valuable content and optimise your website content for the entire journey.
1. A path is broken, and the user is prevented from taking the next step in their journey
Could be a navigational issue, but it could also be that a customer has travelled too far down the rabbit hole and you need to bring them back a few steps to where they need to be.
2. Customer has a question, and you failed to answer it
I want this product, but in this colour, do you have it? How much for this product? Where can I find product Y? Regardless of the question, if you do not answer it to the customer’s satisfaction they cannot continue and therefore are at an impasse. This means they will return to the search engine and go somewhere else.
3. No stock
This means working alongside your merchandising partners to determine what needs to be restocked and ordered to keep up with demand in order to satisfy customer demand and need.
The common gaps vary site by site and the define intent. Each page and set of intents require a dedicated content plan.